B2B matchmaking software for conferences and summits in Africa

What a B2B matchmaking system actually does

Matchmaking is four connected jobs, and a platform is only useful if it does all four without spreadsheets in between.

• Business profiles: every delegate publishes who they are, the organisation they represent, their sector, what they are looking for and what they offer.
• A searchable directory with filters by sector, country and interest, so a buyer can find five relevant suppliers in a minute.
• Meeting requests that the invited delegate accepts or declines, with a reason when they decline, and email plus in app notification at every step.
• Scheduling with conflict detection, reschedule proposals, meeting venue or virtual link, calendar invites and reminders before the start time.

Delegate led, not organiser led

The person invited to a meeting is the one who approves or rejects it. That keeps the organiser out of the middle of hundreds of decisions and keeps the delegate in control of their own diary. Organisers still see everything through the moderation view and the audit log, so misuse is visible without slowing anyone down.

Smart suggestions instead of endless scrolling

Karibu by Cara scores every other delegate against the viewer's own profile using sectors, stated interests, objectives and prior accepted meetings, then surfaces a ranked list of people worth meeting. Organisers can tune the weighting per event, because a trade expo values sector overlap while an investment summit values stage and ticket size.

Proving the return on the networking programme

The matchmaking report answers the question sponsors and ministries always ask: what came out of it. It shows connections made, how many delegates actually met, average meetings per delegate, messages exchanged, who met who with both organisations and industries, sector and country pairings, meeting format, confirmed meetings by date, and the delegates who have not yet met anyone so the team can nudge them. Everything exports for the post event report.

Karibu by Cara runs the registration desk, the ticketing checkout and the B2B matchmaking system from a single event record, so organisers work in one place and delegates only ever see one link.

Frequently asked questions

Can matchmaking be enabled for only some events?

Yes. Matchmaking is a per event setting chosen when the event is created or from the organiser console, so it never clutters events that do not need it.

Do delegates need a separate app?

No. The networking hub, the directory and the meeting inbox live inside the event page delegates already use for the agenda, speakers and their pass.

How are meetings added to a delegate's calendar?

When a meeting is confirmed both parties receive an email with a standard calendar invite that carries the time, the venue or the virtual link, and reminders are sent before the meeting starts.

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